Frisco, TX · TREC-licensed Managing Broker · 18 years in DFW
Frisco Realtors: Full-Service Real Estate Agents at a 1% Listing Commission
On a $700,000 Frisco sale, a 3% listing fee is $21,000. Flex Group's 1% is about $7,000, which could keep roughly $14,000 of your equity where it belongs. Same MLS, same photography, same 3D tour, same negotiation. Paid only at closing.
Flex Group Real Estate is a full-service real estate brokerage serving Frisco, Texas, that sells homes for a 1% listing commission and represents buyers. RJ Avery, Managing Broker (TREC #0583622), leads the Frisco and North Dallas office at Legacy West and personally reviews every Frisco property.
The 1% listing commission refers to listing-side compensation only. The seller separately negotiates and offers a buyer's agent commission (commonly 2–3%), disclosed in writing on the listing agreement. All commissions are negotiable.
RJ Avery, Managing Broker · TREC #0583622 · The $21,000 question on a Frisco listing (50 seconds)
Selling a home in Frisco
The average Frisco home now sells for close to $700,000. A 3% listing fee on that sale is $21,000. Flex Group lists the same home for 1%, about $7,000, which could keep roughly $14,000 of your equity where it belongs. In Frisco, the higher the price point, the more the 2% difference matters, and nothing about a 3% fee buys better photography, a better tour, or a better buyer.
1% is a better-run brokerage, not a cheaper one.
Frisco has more licensed agents per household than almost any city in Texas, and most of them charge the same 3% listing fee their brokerage charged in 1998. The fee didn't change when the work did. What sells a Frisco house today is pricing against the newest closed comp in your attendance zone, photography, a 3D tour, MLS syndication, and a broker who can negotiate a multiple-offer situation or a builder-heavy market.
Flex Group runs lean. Photographer, 3D scanner, and ad manager are in-house. No Stonebriar office suite, no bench of agents each taking a cut. That's where the 2% goes back to you.
If the numbers on your home don't favor listing with us, RJ will say so.
In Frisco, the attendance zone sets the price
Frisco pricing is driven by build year and school attendance zone more than by ZIP. A 2016 Highland in Phillips Creek Ranch and a 2005 Drees in Starwood can be a mile apart and sell to different buyers on different timelines, and a boundary change can move a home's value without anything on the property changing. We price from closed comps inside your zone, not from a city average.
Neighborhoods and areas we serve
- Richwoods
- Phillips Creek Ranch
- Starwood
- Newman Village
- The Preserve at Fields
- Edgestone at Legacy
- Frisco Lakes
- Panther Creek
- Stonebriar
- Legacy West
- Plano
- Prosper
- McKinney
- Allen
- Little Elm
- The Colony
5830 Granite Pkwy Ste 100-230, Plano, TX 75024
(945) 307-6453
hello@flexgrouprealestate.com
RJ Avery, Principal & Managing Broker
RJ Avery built Flex Group around one idea: a seller should pay for the work that moves the home, not for a commission floor the industry refuses to touch. He has sold houses across North Texas and Frisco for almost 20 years, through the 2008 downturn, the 2021 run-up, and the 2023 reset, and runs the 1% model because the math works at Frisco price points more than anywhere else in DFW.
He answers his own phone. Every Frisco inquiry gets a call back within one business day.
- Texas Real Estate Commission License #0583622
- Managing Broker, Flex Group Real Estate (Forney, Frisco, Dallas, Austin)
- 600+ properties served, $120M+ in client assets transacted
- Fiduciary to the client, not to a commission floor
What Flex Group clients say
“This is the best realtor you will EVER find. Top notch / knowledgeable / Knows his market better than anyone else. You can NOT go wrong here!”
5.0 ★★★★★ on Google · Read all reviews →
Questions Frisco buyers and sellers ask
Is Flex Group a low-commission or discount brokerage?
Neither. Flex Group Real Estate is a full-service brokerage that charges a 1% listing commission because it runs lean. Photography, 3D Matterport tour, drone, MLS and portal syndication, Meta advertising, showings, open houses, negotiation, and contract-to-close are all included.
Is it really 1% on a Frisco listing? What's the catch?
No catch. Flex Group's fee is 1% of the sale price, listing-side, paid only at closing. On a $700,000 Frisco home that's about $7,000 instead of $21,000. No retainer, no setup fee, no add-on charges. The seller separately negotiates a buyer's agent commission, disclosed in writing on the listing agreement. All commissions are negotiable.
Do I still pay a buyer's agent commission when I sell in Frisco?
In a typical Texas transaction after the 2024 NAR settlement, the seller offers a separately negotiated buyer's agent commission, commonly 2–3%. RJ will recommend a competitive offer for your price point and neighborhood. That is separate from Flex Group's 1%.
Will my Frisco home sell slower at 1%?
No. Days on market in Frisco is driven by pricing inside your attendance zone, presentation, and timing. A Flex Group listing goes on the same NTREIS MLS with the same photography and 3D tour a 3% listing gets. Frisco buyers don't see the commission; they see the listing.
Do you handle new construction in Frisco?
Yes. At Fields, The Preserve, Edgestone, and the remaining phases of Phillips Creek Ranch, the builder typically pays the buyer's agent commission, up to 3% depending on the builder's current policy, and we negotiate upgrades and closing costs on your behalf. A Buyer Representation Agreement is signed before any showing. Builder-paid commission is subject to the builder's policy and is not guaranteed; the buyer remains responsible for any amount under the BRA not covered at closing.
How do I find out what my Frisco home is worth?
Online estimates miss badly in Frisco because they don't read attendance zones or builder tiers. RJ pulls closed comps from inside your zone and reviews the property personally. Request a value on the 1% proposal page or call (945) 307-6453.
Which areas does the Frisco office cover?
Frisco, Plano, Prosper, McKinney, Allen, Little Elm, The Colony, and Collin and Denton counties. Flex Group also has offices serving Forney, Dallas, and Austin.
What happens when you reach out
- 1
Within 1 business dayRJ calls you. Not an assistant, not an auto-email.
- 2
On the callSelling: he pulls closed comps from inside your attendance zone. Buying: he sets up your search by zone and explains the Buyer Representation Agreement.
- 3
Before any listing or showingYou get a written proposal: 1% listing terms or the buyer plan. No obligation.
- 4
If you need itSell-and-buy sequencing, builder negotiation, lender and title coordination, and contract-to-close, all handled by RJ.
Tell us what you want to do in Frisco: sell, buy, or both.
Call (945) 307-6453 Get my Frisco home value Send us a messageName, phone, email, and whether you want to sell, buy, or both. That's all we need to start.
Other ways Frisco homeowners work with us
Buyer's agent
Buying a home in Frisco
Frisco buyers are choosing between resale in Richwoods, Starwood, and Newman Village and new construction at Fields, The Preserve, and the last phases of Phillips Creek Ranch. Those are different negotiations. On resale we negotiate for the seller to cover our fee. On new builds the builder typically pays it, and we negotiate upgrades and closing costs the sales office won't volunteer. A Buyer Representation Agreement is signed before any showing.
Relocation
Relocating into Frisco ISD
Half of Frisco's inbound buyers are relocating for a corporate move and shopping by attendance zone first. We map the zone, then the neighborhoods inside it, then the homes. If you're selling elsewhere in DFW at the same time, one broker runs both sides on one timeline.
Video transcript: The $21,000 question on a Frisco listing
If you're selling your home in Frisco, Texas, stop paying 3%. The average price of a home in Frisco, Texas is almost $700,000. At a typical 3% commission, that is $21,000. So your house has been on the market for 60 days and it's not selling. Why is that? It's the price. In reality, the 3% doesn't buy you a better listing. It just costs you more. At Flex Group Real Estate, we charge 1%, not because we cut corners, but because we run a leaner business plan. You still get professional photography, 3D Matterport tours, full negotiation assistance, pricing assistance, showing assistance, open houses if you like, targeted Meta ads, and all the things you would expect from your typical real estate agent. The older the neighborhood is, the more you may want to consult a local real estate agent. I've sold houses all over North Texas and Frisco for almost 20 years. Type in your address on the form below. I'll pull your comps personally and send you my 1% listing proposal.
Flex Group Real Estate also serves Forney, Dallas, and Austin.
RJ Avery, Managing Broker · Texas Real Estate Commission License #0583622
Flex Group Real Estate · 5830 Granite Pkwy Ste 100-230, Plano, TX 75024 · (945) 307-6453
Commission disclosure (TREC §535.155): The 1% listing commission described on this page refers to Flex Group Real Estate's listing-side compensation only. In every transaction, the seller separately negotiates and offers a buyer's agent commission (commonly 2–3%), which is disclosed in writing on the listing agreement per current Texas practice following the 2024 NAR settlement. All commissions are always negotiable. Savings figures are illustrative examples based on a $700,000 sale price and are not a guarantee of net proceeds on any specific home.
Buyer representation: Seller- or builder-paid buyer's agent commission is negotiated as part of each individual offer and is not guaranteed. The buyer remains responsible for any commission owed under the Buyer Representation Agreement that is not covered at closing.
Information About Brokerage Services TREC Consumer Protection Notice Terms Privacy 