Dallas, TX · Greenville Avenue office · TREC-licensed Managing Broker
Sell Your House in Dallas for a 1% Listing Commission. Full-Service Dallas Realtors.
On a $400,000 sale, a 3% listing fee is $12,000. Flex Group's 1% is about $4,000. Same MLS, same photography, same 3D tour, same negotiation. Paid only at closing.
Flex Group Real Estate is a full-service real estate brokerage in Dallas, Texas, that sells homes for a 1% listing commission and represents buyers. RJ Avery, Managing Broker (TREC #0583622), leads the Dallas office at 4849 Greenville Avenue and personally reviews every Dallas listing.
The 1% listing commission refers to listing-side compensation only. The seller separately negotiates and offers a buyer's agent commission (commonly 2–3%), disclosed in writing on the listing agreement. All commissions are negotiable.
RJ Avery, Managing Broker · TREC #0583622 · Stop paying 3% to sell in North Texas (49 seconds)
Selling a house in Dallas
The average North Texas home sells for about $400,000. In Dallas proper, Lakewood and the M Streets run well above that, East Dallas and Lake Highlands closer to it. Either way, a 3% listing fee takes $12,000 or more out of your equity. Flex Group lists the same house for 1%, about $4,000 on a $400,000 sale, which could keep $8,000 in your pocket. Same MLS, same photography, same 3D tour, same negotiation. Paid only at closing.
1% is a better-run brokerage, not a cheaper one.
Dallas has no shortage of big-brand brokerages with offices on Preston Road and Knox Street. Their 3% listing fee pays for the office, the franchise, and the team behind the agent you actually talk to. It doesn't buy a better listing. Your home goes on the same NTREIS MLS, the same Zillow and Realtor.com feeds, in front of the same buyers.
Flex Group runs lean. Photographer, 3D scanner, and ad manager are in-house. One broker, one point of contact, no split. The 2% difference is your equity, not our overhead.
If the numbers on your house don't favor listing with us right now, RJ will tell you that too.
Dallas is forty neighborhoods with forty pricing curves
A Lakewood Tudor, an M Streets craftsman, and a Preston Hollow ranch don't share comps, buyer pools, or days on market. The same is true of a Lake Highlands split-level and a University Park teardown two miles apart. Metro averages are useless here. We price from closed sales on your block, inside your conservation district if you're in one, and we've represented Dallas sellers through three market cycles.
Neighborhoods and areas we serve
- Lakewood
- M Streets
- Lower Greenville
- Lake Highlands
- Preston Hollow
- Preston Royal
- Greenway Parks
- Turtle Creek
- Uptown
- Oak Lawn
- East Dallas
- University Park
- Highland Park
- Richardson
- Garland
- Mesquite
4849 Greenville Ave Ste 100-133, Dallas, TX 75206
(945) 292-1818
hello@flexgrouprealestate.com
RJ Avery, Principal & Managing Broker
RJ Avery built Flex Group around one idea: a seller should pay for the work that moves the home, not for a commission floor the industry refuses to touch. He has sold real estate across North Texas for almost 20 years, has represented sellers and buyers through three market cycles, and runs the 1% model because the math works.
He answers his own phone. Every Dallas inquiry gets a call back within one business day.
- Texas Real Estate Commission License #0583622
- Managing Broker, Flex Group Real Estate (Forney, Frisco, Dallas, Austin)
- 600+ properties served, $120M+ in client assets transacted
- Fiduciary to the client, not to a commission floor
What Flex Group clients say
“RJ was very professional, kind and he respond all my concerns, he did a wonderful job highly recommended. Keep the great work! I'll be using Flex Group in the future”
5.0 ★★★★★ on Google · Read all reviews →
Questions Dallas sellers and buyers ask
Is Flex Group a low-commission or discount brokerage?
Neither. Flex Group Real Estate is a full-service brokerage that charges a 1% listing commission because it runs lean. Photography, 3D Matterport tour, drone, MLS and portal syndication, Meta advertising, showings, open houses, negotiation, and contract-to-close are all included.
How do I sell my house in Dallas for 1%?
Call (945) 292-1818 or request a home value. RJ pulls closed comps from your block, reviews the property, and sends a written 1% listing proposal within one business day. If you accept, photography and the 3D tour are scheduled the same week and the listing goes live on NTREIS MLS. The 1% is paid only at closing.
Is it really 1%? What's the catch?
No catch. Flex Group's fee is 1% of the sale price, listing-side, paid only at closing. No retainer, no setup fee, no add-on charges for photography or marketing. The seller separately negotiates a buyer's agent commission, disclosed in writing on the listing agreement. All commissions are negotiable.
Do I still pay a buyer's agent commission when I sell in Dallas?
In a typical Texas transaction after the 2024 NAR settlement, the seller offers a separately negotiated buyer's agent commission, commonly 2–3%. RJ will recommend a competitive offer for your neighborhood. That is separate from Flex Group's 1%.
Will my Dallas home sell slower at 1%?
No. Days on market in Dallas is driven by pricing against the last closed sales on your block, presentation, and timing. A Flex Group listing goes on the same NTREIS MLS with the same photography and 3D tour a 3% listing gets.
Do you list condos and townhomes in Dallas?
Yes. Uptown, Turtle Creek, Oak Lawn, and the Richardson townhome corridor. We pull the HOA documents, reserve study, and rental-cap rules before listing and price against closed units in your building.
Which areas does the Dallas office cover?
Dallas, University Park, Highland Park, Richardson, Garland, Mesquite, Irving, and Dallas County. Flex Group also has offices serving Forney, Frisco, and Austin.
What happens when you reach out
- 1
Within 1 business dayRJ calls you. Not an assistant, not an auto-email.
- 2
On the callSelling: he pulls closed comps from your block. Buying: he sets up your search by neighborhood and explains the Buyer Representation Agreement.
- 3
Before any listing or showingYou get a written proposal: 1% listing terms or the buyer plan. No obligation.
- 4
If you need itHOA document review, sell-and-buy sequencing, lender and title coordination, and contract-to-close, all handled by RJ.
Tell us what you want to do in Dallas: sell, buy, or both.
Call (945) 292-1818 Get my Dallas home value Send us a messageName, phone, email, and whether you want to sell, buy, or both. That's all we need to start.
Other ways Dallas homeowners work with us
Buyer's agent
Buying a home in Dallas
Dallas is a resale market. A 1925 Tudor in Lakewood, a 1950s ranch in Preston Hollow, and a 2019 townhome off Lower Greenville each need a different inspection strategy and a different offer. We know which ones have foundation history and which streets flood. We negotiate for the seller to cover our fee as part of the offer. A Buyer Representation Agreement is signed before any showing.
Condos and townhomes
Selling a Dallas condo or townhome
Uptown, Turtle Creek, and the Richardson townhome corridor sell on HOA documents, reserve studies, and rental caps as much as on finishes. We pull the HOA package before listing so nothing surfaces at option period, and we price against the last three closed units in your building, not the tower next door.
Video transcript: Stop paying 3% to sell in North Texas
If you're selling your home in North Texas, stop paying 3%. The average home in North Texas is around $400,000. That's roughly $12,000 that you're going to have to spend. So your house has been on the market for 60 days and it's not selling. Why is that? It's the price. In reality, the 3% doesn't buy you a better listing. It just costs you. At Flex Group Real Estate, we charge 1%. Not because we cut corners, but because we run a leaner business plan. You still get professional photography, 3D Matterport tours, full negotiation assistance, pricing assistance, showing assistance, open houses if you like, targeted Meta ads, and all the things you would expect from your typical real estate agent. The older the neighborhood is, the more you may want to consult a local real estate agent. I've been selling real estate here in North Texas for almost 20 years. Type in your address on the form below. I'll pull your comps personally and send you my 1% listing proposal.
Flex Group Real Estate also serves Forney, Frisco, and Austin.
RJ Avery, Managing Broker · Texas Real Estate Commission License #0583622
Flex Group Real Estate · 4849 Greenville Ave Ste 100-133, Dallas, TX 75206 · (945) 292-1818
Commission disclosure (TREC §535.155): The 1% listing commission described on this page refers to Flex Group Real Estate's listing-side compensation only. In every transaction, the seller separately negotiates and offers a buyer's agent commission (commonly 2–3%), which is disclosed in writing on the listing agreement per current Texas practice following the 2024 NAR settlement. All commissions are always negotiable. Savings figures are illustrative examples based on a $400,000 sale price and are not a guarantee of net proceeds on any specific home.
Buyer representation: Seller-paid buyer's agent commission is negotiated as part of each individual offer and is not guaranteed. The buyer remains responsible for any commission owed under the Buyer Representation Agreement that is not covered by the seller at closing.
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